It’s been a long time coming!
Wow, after a career in design for more than 20 years, it’s kind of hard to believe I’d not yet made it to the top creativity conference in the world…#AdobeMAX. The information is overwhelming at times, but overall it was an amazing experience. I’ll try to summarize a very experiential environment and some of the top take aways I’ve gleaned, but I may have to revise this post or come back and elaborate on some of the finer details.
I can’t tell you how good it felt to be part of the international creative community. Together we have the power to change the world…and it’s truly electrifying to be in the presence of 10,000 creatives from around the world.
For the creative professionals out there who may not have been able to make it, I’ll try to summarize:
- Sans-Serif typography is a current trend in the business world, and typographic logos dominate for startup and enterprise.
- Responsive design is necessary and here to stay, as many stats have up to 60% of page views on mobile.
- While still photography is still relevant and necessary, the trend toward video and motion content is a trend that is on fire right now.
- 360 Video and Live Video are going mainstream, and the creative directors who get that are going to come out on top.
- The Banner ad as we know it is dead, but creative ways to entice clicks in context, and then engage your prospect into a narrative of story, and an interactive experience, is going to be the best ticket for conversion and customer generation.
- In social advertising, you have about 2-3 seconds to engage your viewer, and when you’re using video, captioning is imperative if your video doesn’t captivate on the narrative alone.
I’ve still barely had time to completely digest some of the content, so I’m sure more is to come here.
Full first day Keynote
Check out the full first day Keynote and incredible #impactvideo on YouTube here:
Keep on creating!
